COVID-19 pandemic and role of behavior change communication

Since the onset of the COVID-19 pandemic, various public health interventions have been employed due to the lack of an effective vaccine or treatment against the disease. Despite various global and national initiatives, there is still a lack of compliance among the general public. Hence, there is a need for behavior change communication (BCC) for individuals as well as communities to effectively combat the disease spread. This article attempts to address the issues in implementing public health measures and the role of BCC in controlling the pandemic situation.